That right there, cost per action (or acquisition), is basically the short answer to the first question. Before I answer the second question and reveal to you whether you can get into CPA Marketing, let me elaborate briefly on what CPA is and give you a little of its history and development. In this way you will understand better the whole matter.
Cost Per Action
So what is Cost Per Action? It is where a user fills out a form or downloads software from an advertiser. The advertiser in turn pays out a certain amount, depending on the CPA offer, to an affiliate for sending the user (also known as a lead) to their offer.
The beauty of this kind of marketing is that the user (in most cases) isn’t required to get out their credit-card, which generally leads to higher conversions.CPA marketing has been around for over 10 years and has enabled many average people, like you and I, to become very wealthy – all from the comfort of their own homes. It started with only a handful of CPA networks and has developed into a thriving community of literally hundreds. Some of them are excellent to work with, whereas some definitely should be avoided – particularly when just starting out.
I will get more in depth on the actual function of CPA networks and will list some of the better ones to start marketing through in a more specific article, but for now just think of them as companies that coordinate between advertisers and affiliates (known as publishers) in return for a commission. Can anyone get into CPA Marketing?
The answer you’ve all been waiting for. Short answer is Yes! However, it is not as simple as you might elsewhere have been led to believe. To do well with this method of online marketing takes dedication, persistence and a lot of work, analysis and discipline. The results however, can be extremely rewarding and exciting.
Probably the biggest obstacle to success in CPA marketing is traffic. Targeted traffic generation in any form of online marketing strategy is generally responsible for success or failure. Learn the art of driving streams of targeted traffic and you have the most coveted skill in the business of online marketing. Put it this way, if you have a website with the best sales funnel with the potential to convert anyone into a buyer, but lack traffic, how many sales do you think you will get each day? No traffic = no sales. It is simple as that.
Of course there are a number of other obstacles and warrens you can stumble into, which will adversely affect your success rate. Fortunately, here at our blog, I will endeavor to give you as much free information to get you started on the right track. All I ask is that you take action and then come back to let me know how you got on.